Having just seen the trailer for the blandly titled Texas Chainsaw 3D, just one word springs to mind… desperation.
I’ll address the 3D aspect shortly, but first I would like to bring attention to the name – Texas Chainsaw 3D. What did the producers hope to achieve by removing Massacre from the title? Did they think that we, as an audience, would instantly assume that this was a new, different or entirely fresh take on a worn-out franchise? Really? Sigh…
The title suggests that this is a prequel; the film about the events before the titular massacre… but wait, didn’t they do that already in the reboot a few years ago? There was a massacre in that one too. So is this a prequel to the prequel? No, this is actually a sequel, following on from the original (and best) movie, and disregarding the original reboots. Sigh…
So, how is this movie going to be any different? Well, it’s set in modern day, it has fewer words in the title, and it’s in 3D… these three aspects apparently make all the difference. The trailer offers us absolutely nothing new; it’s the same set-up, similar characters and cinematography, familiar locations, and finally, it features a heard-it-all-before soundtrack.
As a film, it does look good; I’ll definitely see it when it gets released, however with reservations. The inclusion of 3D in the movie suggests a lack of confidence. Regardless of whether it was filmed for 3D or converted, it seems like a desperate attempt to cash in on the franchise’s decreasing appeal by charging premium prices. A contingency plan if you will.
Will it work? Maybe, it looks creepy enough, though lets hope they keep the 3D gore and blood spatter to a minimum.